EP29: To the future

Justin looks forward to 2016, and talks about the future of the Build & Launch podcast. A new show in 2016? I’m planning something brand new for 2016. If it’s going to launch, I’m going to need your help. Go here, put your email in the sign-up form, and I’ll be in touch. Show notes […]

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EP28: Here’s me at 3:49am whispering into my iPhone

Justin finally launched a project he’s been working on since early 2014. It’s something he was embarrassed about: he’d put it on the shelf. But this podcast helped him get motivated to finish it. Learn how the launch went, and his initial numbers. You’ll also hear the personal audio journals he recorded during the launch […]

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EP27: Looking for that secret sauce

Justin examines how entrepreneurs often try to follow the path of successful people (almost religiously). The hope is that getting the “secret sauce” will help them achieve the same success as their heroes. Is it true? Referencing the “cult of personality:” People are buying products thinking that if they can get someone’s secret sauce, they […]

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EP26: Holy Bananas

Whoa! It’s new episode. After finishing Season 2, I missed getting on the mic and sharing my product building adventures. So I’m back with a some ideas I’m working on for my current project. What is product validation? If you’re building a product, you want validation. You want to know your product has value – […]

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EP25: The end is nigh

Join Justin for the last episode of Season 2. What did hear learn while launching one product a week, over 8 weeks? He also gives us a sneak peek into his new book: Marketing for Developers. The mantra of this show has always been: “Start small and start now.” Two common mistakes product people make […]

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EP24: How do we create things people want?

How do you know what people want? After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week’s project: “Marketing for Developers.” Project update You’d think that I would learn my lesson: in order to do these week-long […]

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EP23: Face your fears

The theme for this episode is “facing your fears.” Was Justin able to re-launch Product People Club? He talks to more of his existing customers to discover what jobs they’re hiring the Club for. “Do one thing every day that scares you.” -Eleanor Roosevelt This week’s project: Product People Club You can see it it […]

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EP22: Get some guts

I’m trying to build and launch a product every 7 days. This is the mid-week check-up: I had to do some hard stuff and actually call my customers, and hear what they thought of my product. This week’s project: Product People Club Product People Club is a membership site for solopreneurs: people making their own […]

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EP21: Haggard

It’s not about you achieving the American Dream. It’s about you getting 1% better ever day. “Every time you put yourself on the line, you are creating your own luck, and increasing your chances of having some success” What are you going to do this week to improve your situation? The only way you get […]

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EP20: Life vs Projects

Justin is jet-lagged. In this episode he talks about balancing our creative projects with getting out and living your life. Ultimately, I believe that relationships are more important than the things we make. This week’s project Weekofhustle.com – commit to building your project in a week. Start on a set date, and launch 7 days […]

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EP19: Eating my own dog food

Justin is recording on the road from Edmonton, Alberta. In this episode: with only 4 days to work, Justin launch the first product of Season 2? See what it’s like to eat your own dog food. This week’s project Back in Season 1, Carl and Justin created a WordPress plugin that allowed you to create […]

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EP18: Announcing Season 2

Here’s the deal. Normally with this show I announce a new project on Friday, and I ship it on the following Thursday. Today is March 16th, 2015. I’m going to Vegas on April 12th for MicroConf and don’t want to launch anything that weekend. That gives me 4 weeks, to launch 4 new projects. Let’s […]

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EP17: We did wreck a few things

Still anxiously awaiting Season 2, I give an update about the bachelor party (many soda pops, no one got hurt, everyone came home). Product update Carl and I received a cease-and-desist email for Productify. We’ve re-named the product ProductPress. It’s a Gumroad plugin for WP Membership Sites. Future Products WeekOfHustle.com JustinJackson.ca/Course Advice for people building […]

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EP16: How do you launch if you don’t have an audience?

While we wait for Season 2 to start, Justin answers listener questions: How do you launch if you don’t have an audience? Derek Moreno and Hassan both asked this question. Your product needs a target market, and you need a way of reaching that target market. Questions about the Build & Launch experience Mike Dario […]

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EP15: The only thing that matters is doing the work

Justin responds to listener questions: Question 1: How do you decide if an idea is worth launching? The product founder doesn’t push an idea on the people. Instead, the people provide the inspiration for the product. Your product idea really has to be something that people want. You can’t force your idea on people, hoping […]

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EP14: I want candy

Best kick in the pants podcast yet! 7 days ago, Carl and Justin set off on an adventure to build a unique WordPress plugin in one week. Also – kids or no kids? This week’s project The inspiration for this project came in August, after I launched my course. The course platform I was using […]

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EP13: The Art of the Hustle

Every 7 days Justin Jackson tries to build and launch a new product. This week he’s working on a WordPress plugin with Carl Alexander. They’re hoping to ship it on Thursday; will they make it? “Everybody is in a unique place in life. Some of us have our health, some of us have more free […]

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EP12: You gotta know when to hold ’em

Join the finale of this week’s adventure: was Adam able to launch his course on time? How do you know when to hold ’em, when to fold ’em and when to walk away? Also: Justin announces the new Build & Launch product for this coming week. It’s something we’ve never done on the show before… […]

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EP11: I’ll be your birth coach

Do you have a bunch of projects that you’ve started, but not launched? This is the show where we build and launch something every 7 days. In this episode Justin does a mid-week checkup with Adam to see how he’s doing with his podcasting course. Once you’ve promised the world that you’re going to make […]

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EP10: Born in the 80’s

Two heads are better than one! This week Justin teams up with his friend Marty to build and launch a web application called Network Effects. Were they able to launch in time? Community update: Corey Stone built & launched: herokeyboard.com Kyle Adams creates incredible icons + illustrations: kyleadams.me Justin Weiss released his book “Practicing Rails”: […]

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EP9: I called my competition

What happens when someone launches the same product as you, at the same time? You call them on Skype! There’s always this worry that someone with the same idea is going to launch at the same time, and they’re going to steal all of our thunder. Join Justin Jackson as he talks with Kiki Schirr […]

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EP8: Do you even launch, bro?

When we last spoke, I was mid-week through his experiment of building a product in 7 days. Yesterday was supposed to be launch day, did I succeed? Listen as I expose my personal audio journals to the world, chronicling the journey of writing and shipping “The Product Hunt Handbook.” Explore the struggle, the obstacles, the […]

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EP7: Observe the tired man in his habitat

It’s the mid-week checkup! Last Thursday Justin announced the first product he’d be building. He only has 7 days to do it. In this episode you’ll hear real-life journal entries from Justin as he attempts to write The Product Hunt handbook for delivery on Thursday. He also got a special surprise… listen to hear about […]

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EP6: This is it

Whoo. This is it. This is the day I announce the first product I’ll be working on for Build & Launch. I wanted to start really small: I think the mistake most people make when they’re building their first thing, is they choose something way too big. “Nobody has the balls to do this.” – […]

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EP5: Re-launch my beard

Yesterday was launch day for the podcast. It landed on Product Hunt, and there was a flurry of excitement. But what happens the day after you launch? Today I talk about the post-launch blues. We launch part of ourselves with the stuff that we do. We’re launching ourselves in a podcast, or a book, or […]

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EP4: How do you say creeper in French?

In this episode we hear what Justin’s family thinks about this crazy experiment. Also: why is Justin standing in a completely dark closet? Launch stats I promised that I’d share all my launch stats for each project I release. So far, in the last 24 hours, here are the stats: 955 podcast listens 671 page […]

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EP3: Podcasting gear starter kit

Want to start your own podcast this year? For Build & Launch‘s inaugural week, Justin Jackson is doing 5 mini episodes on what it takes to build and launch a podcast. Today’s episode: what kind of of podcasting gear you should get. Want to help make Build & Launch a success? Subscribe, and leave a […]

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EP2: A ton of coffee and feeling good

Want to Build & Launch your own thing? Join Justin Jackson as he launches a new product every week. Listen and learn from his wins and misses, and get motivated to ship your own SaaS, mobile app, ebook, or other digital project. Want to help make Build & Launch a success? Subscribe, and leave a […]

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EP1: Don’t make stuff for hippies

Build & Launch is an experimental podcast about launching products. Every week, Justin Jackson takes you on a journey of shipping something new. You’ll get to here about his missteps and wins as he creates something and then launches it to the public. Then you’ll be able to check back the following week and hear […]

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The blogging fallacy

People say the secret to successful blogging is to “keep putting out good content”.

But that’s not totally true.

You could be writing amazing posts that nobody hears about.

My readers often send me samples of their writing: these are brilliant designers, developers, and entrepreneurs. They have great insights they could be sharing with the world. But their voice is small. They keep blogging, but nobody hears them.

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Patio11

Of all the things Patrick McKenzie has taught me, this one sticks out the most: There is going to be one far-and-away winner and then there is going to be a massive cliff separating them from second place.  Content creation on the Internet typically fits the bill pretty well — winners win, because why would […]

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How many pageviews does a Huffington Post article get?

Back in 2011, Nate Silver (yes, that Nate Silver) did some great analysis on HuffPo traffic. Here’s the best part: The average blog post got about 2,150 page views. This distribution, however, was highly inequitable. The top-performing blog post — one by the former Secretary of Labor, Robert Reich — had received about 27,000 page views as […]

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